The Escape Route
The Weight Loss Mindset helps people over 40 find lasting food freedom through identity transformation. Willpower, restriction, and shame aren’t invited.
I’m Rick Taylar.
I spent years trapped in the same cycle you’re in.
Keto failed. Paleo failed. And willpower burned out fastest of all. Every diet ended the same way: short-term results, long-term shame, and an invisible hand pushing me back toward food I didn’t need.
The breakthrough came when I stopped fighting my body and started reprogramming my brain.
I’d been running faulty mental software for years. When I shifted WHO I WAS instead of WHAT I ATE, the food noise went quiet. Not because I found more discipline. Because I didn’t need it.
After 20+ years as a counselor and coach, I built The Weight Loss Mindset to lead others out of that trap.
Here’s what I believe:
Your weight is controlled by identity.
There’s an internal thermostat set by years of beliefs, patterns, and mental programming. It determines where your body stays. Every diet is like opening windows in winter. The thermostat always wins.
You can’t outrun it. You have to reset it.
That’s what this work is about.
Every week, you’ll receive:
A newsletter that attacks the beliefs keeping you stuck.
Every issue delivers identity-level shifts that make healthy choices feel natural. Plus podcast episodes from The Weight Loss Mindset show. We go deeper into the science, the real stories, and what actually works after 40.
What people are saying:
“This course has quieted that constant chatter. I am a person. A lot more than just my weight.” — Sherry R., Richford, NY
“After just a few days I was truly amazed how my thinking, my mindset, began to change. And that changed everything for me! The sense of freedom and lightness I began to feel was surprising and thrilling.” — Beth V., Roseburg, OR
“I no longer participate in negative self-talk when I have a minor setback. I changed my thinking to focus on ‘healthy choices’ rather than ‘dieting.’” — Christine S., Markham, ON
A bit about me beyond the coaching:
Based in Taiwan. Two decades deep in behavioral psychology, identity science, and neuroscience.
Author of the Weight Loss Mindset Hacks book series and host of The Weight Loss Mindset Podcast. All of it built for one reason: smart, capable people keep blaming themselves for a system that was designed to fail them.
That needed to stop.
Ready to stop being a victim to your brain?
When you subscribe, I’ll send you two free tools to break the cycle: The Circuit Breaker Protocol and Love & Gratitude for the Body, a guided visualization that repairs your relationship with your body at the source.
Join 1,500+ people done with diets and ready for something different.
The door’s open.
Keep fighting,
Rick
